Your enquiries
1 to 30 September 2026, where each one came from
| Where it came from | September | August |
|---|---|---|
| Facebook and Instagram ads | 9 | 14 |
| Website contact form | 9 | 1 |
| Google Ads | 2 | 2 |
| Other (direct to site, Facebook page, landing page) | 3 | 1 |
| Total | 23 | 18 |
- The jump came from your main website contact form: 9 enquiries against 1 in August. That's people finding you on Google and coming straight to the site.
- Two of those (23 and 28 September) sat unseen for a few days because that form had no email alert set up. That's fixed: every website enquiry now emails you.
- On top of the 23, people tapped your phone number on the website 42 times (August: 21). A tap isn't always a connected call, so these aren't counted as enquiries. If you can tell us how many new-customer calls you took, we'll add them in.
Meta Ads (Facebook and Instagram)
Lead and retargeting campaigns, 1 to 30 September 2026
Spend$760.21
▲ 3% Aug: $740.42
Enquiries9
▼ 36% Aug: 14
Cost per enquiry$84.47
▲ 60% Aug: $52.89
Landing page views132
▲ 19% Aug: 111
- Same spend as August, but 9 form enquiries instead of 14, so each one cost $84.47 instead of $52.89. That's the number to bring back down in October.
- Meta's own count says 16, because it also counts taps on your phone number. We report the 9 that actually reached your enquiry system.
- The retargeting ads (shown again to people who've already been on your website) brought in 5 of Meta's 16 for $155.51, the cheapest part of the account.
- Organic Boosting (putting your job photos in front of local people so they get to know your work): $153.91 for 4,453 likes, comments and shares, reaching 37,111 people. In August it barely ran ($1.93). Everyone who engages goes into the retargeting audience above.
Your videos this month
How many people saw each video, stopped scrolling, and kept watching. Each video ran in more than one ad with different wording, so the numbers are added together per video.
General Works video
Ran in 4 ads: Emergency, EV Charger, General and Retargeting
Shown in the feed14,186
Stopped scrolling3,432 24%
Kept watching968 28% of those
14Meta-counted enquiries
$644.93Spend
178Website clicks
August: 27% stopped scrolling. September: 24%.
Content noteThis carried 85% of the lead spend. The Emergency wording did best of the four ads (6 of the 14). Holding 28% of the people who stop is solid, so the video is doing its job and the wording is what decides who calls.
Builders video
Mostly in the retargeting ad
Shown in the feed2,399
Stopped scrolling718 30%
Kept watching154 21% of those
2Meta-counted enquiries
$88.59Spend
19Website clicks
August: 30% stopped scrolling. September: 30%.
Content noteYour best video for stopping the scroll this month at 30%, the same as August. People who've already visited your site respond to it.
Switchboards video
Only $26.69 spent this month
Shown in the feed845
Stopped scrolling213 25%
Kept watching78 37% of those
0Meta-counted enquiries
$26.69Spend
7Website clicks
August: 31% stopped scrolling, 6 enquiries at $32.12 each.
Content noteMeta moved almost all the budget away from this one in September, but it holds viewers best of all three: 37% of people who stopped kept watching. It was your cheapest per enquiry in August, so we're putting budget back behind it.
Google Ads
1 to 30 September 2026
Spend$1,148.61
▼ 19% Aug: $1,423.26
Clicks148
▲ 270% Aug: 40
Cost per click$7.76
▼ 78% Aug: $35.58
Enquiries from Google Ads2
No change Aug: 2
- The good: the new campaign structure cut the cost of a click from $35.58 to $7.76, so $275 less spend bought nearly four times as many clicks (148 against 40).
- The problem: those clicks turned into 2 enquiries: an air conditioning job on 16 September and an EV charger on 23 September. That's too expensive at about $574 each.
- Why: until 20 September, phone calls from the website weren't being recorded, so Google had no way to learn which clicks turn into calls. That's fixed. On 29 September we switched the campaigns to let Google aim for enquiries rather than cheap clicks, now that it can see them.
- What people searched for: EV charger installation (7 clicks), split system and air conditioning installation (5), downlight installation (2) and meter box replacement (2). EV charger and air conditioning are where the two real enquiries came from.
Google search (SEO)
Where your website shows up in Google without ads
Visits from Google search135
▲ 14% Aug: 118
Enquiries from your website form9
▲ 800% Aug: 1
- 9 enquiries came through your website contact form in September against 1 in August. That's people finding you on Google and going straight to your site.
- "switchboard upgrade perth" is on page two. It was on page four in August, and the switchboard cost article is the page Google shows for it.
- "emergency electrician perth" (500 searches a month) moved the wrong way in Google's figures, from an average of 6 in August to 12 in September. We're watching it closely in October.
The searches that matter most
Google's own average across everyone who saw your site, including the Google map and people searching close to your business. It shows which way each search is moving, and can differ from what you see when you search yourself.
| Search term | Searches / month | Times shown in Sep | Google's average position | vs end of August |
|---|---|---|---|---|
| electrician perth | 2,000 | 190 | 7.3 | ▲ 11 |
| commercial electrician perth | 800 | 277 | 39.6 | ▲ 5 |
| emergency electrician perth | 500 | 63 | 11.9 | ▼ 6 |
| air conditioning installation perth | 500 | 55 | 30.9 | ▲ 30 |
| residential electrician perth | 350 | 134 | 1 | No change |
| switchboard upgrade perth | 150 | 380 | 15.5 | ▲ 23 |
| electrician balcatta | 150 | 368 | 9.7 | ▲ 1 |
| power pole replacement perth | 80 | 41 | 20.2 | ▲ 10 |
| switchboard upgrade cost perth | 60 | 87 | 11 | ▲ 9 |
Your year so far
Google Ads restarted in May and Meta in July 2026
Ad spend in 2026$7,989.00
Google $6,120.90, Meta $1,868.10
Real enquiries since 7 June53
6, 6, 18, then 23 in September
Cost per enquiry since June$138.93
September: $89.68
Facebook followers110
Start of 2026: 103
Google AdsMeta Ads
- Enquiries have gone up every month since June, from 6 to 23, while spend has stayed between about $1,400 and $2,200 a month. That's why the cost per enquiry has come down from the year's average of $138.93 to $89.68 in September.
- Enquiries before 7 June weren't recorded in your enquiry system, so the year's real total is higher than 53.
What's next in October
- 01Google Ads, first month aiming for enquiriesThe first full month with calls being recorded and Google aiming for enquiries rather than clicks. October tells us what a Google enquiry really costs.
- 02Switchboards back in rotationPutting budget back behind your Switchboards video, your cheapest per enquiry in August.
- 03Search termsPushing "switchboard upgrade perth" up from page two and turning "emergency electrician perth" back around.
Facebook and Instagram pages
Your own pages, separate from the ads